Business Communication
Model Question-Answer Bank School of Business Management IFTM UNIVERSITY Business Communication UNIT I Q.1. What do you understand by Communication? Explicate its role in Business. Ans. Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules. The basic steps of communication are: a. The forming of communicative intent. b. Message composition. c. Message encoding and decoding. d. Transmission of the encoded message as a sequence of signals using a specific channel or medium. e. Reception of signals. f. Reconstruction of the original message. g. ...